Mercedes has teamed up with Art2People to create an exclusive Mercedes-Benz NFT collection based on its G-Class vehicle line, according to a tweet by the luxury automobile manufacturer.
Five nonfungible token (NFT) artists were commissioned to create various G-Class-inspired works in a range of media, resulting in unique designs for each artwork.
— Mercedes-Benz (@MercedesBenz) January 17, 2022
The artists involved come from diverse areas, such as music, fashion, graphic design, architecture, creative marketing, luxury design and real estate. The artists include Charlotte Taylor, Anthony Authie, Roger Kilimanjaro, Baugasm and Germany-based Antoni Tudisco. Nifty Gateway and Mercedes will launch the NFTs on Sunday.
Mercedes is not the first major brand to be involved with NFTs. In June 2021, McLaren unveiled its intention to utilize NFTs to create virtual versions of its legendary F1 automobiles. In July 2021, Coca-Cola launched a unique NFT initiative to raise money for Special Olympics International.
This isn’t the first time Mercedes-Benz has been involved with blockchain technology. The car manufacturer teamed up with blockchain startup Circulor to launch a trial to ensure that cobalt emissions are tracked throughout the supply chain.